Right first time, the CBS eye
Starbuck’s new face is one of a host of logos that have been simplified and made more graphic over time. NBC altered the appearance of their iconic peacock numerous times since its launch in 1956, and the AT&T bell was gradually simplified over a period of 80 years before it was dropped by the network in 1984. But some companies get it right first time, as is the case with the CBS eye which remains virtually unchanged since its debut 60 years ago. The icon was designed by William Golden (1911-1959) who is considered to be one of the pioneers of American graphic design. He gained a reputation of excellence by always striving for a perfect, simple solution to the problem at hand, producing an original and distinguished design to convey the message.