New MIT logo has 40,000 permutations
The idea of this new dynamic identity is that the logo has three intersecting spotlights that can be organized in any of 40,000 logo shapes and 12 color combinations using a custom algorithm. That’s enough to supply each and every staff member at the Labs with their very own logo for the next 25 years. This concept combines personal branding with organizational branding and despite the unique nature of each logo, they are all clearly related. Logo design is being taken to a new level, and these dynamic identities are becoming more commonplace as we have also seen recently with the logos for the City of Melbourne and Ukrainian fashion store Eskimo.