New branding project
Buenos Aires based Rudi B. Sazunic has been trading vintage 78 records since 1957 and has the largest collection in South America. His name is well known internationally. Rudi came to us looking for a new brand that would not only reflect his unrivalled experience and professional service, but also that would reflect the visual style associated with his area of expertise; records from the 1930s. We were provided with a selection of records typical of his collection and an old Victrola gramophone to play them on to get into the spirit of the period. We based the logo on record label designs combined with the shape of the gramophone needle both of which are instantly recognisable by Rudi’s audience. There is also a subtle hint of a magnifying glass in the logo which suggests the ability to search the collection (which is of course possible on the new online store we also designed). The logotype and strap line are written in two variations of a condensed font which is a reworking of the original designed by Adolf Behrmann for the Berthold type foundry in 1928. The font is ideal for projecting the look and mood of the 1930s. The branding is clean and modern but gives a hint of the romance associated with vintage records.