More from Dieter
A clip of Dieter Rams from the 2009 film Objectified. We recommend watching but if you rather read here is what he says, it is as applicable to graphics as it is product design. “In my experience users react positively when things are clear and understandable. That’s what particularly bothers me today, the arbitrariness and thoughtlessness with which many things are produced and brought to market. Not only in the sector of consumer goods, but also in architecture, in advertising. We have too many unnecessary things everywhere.”