Ludwig Hohlwein (1874 -1949) was a poster artist, graphic designer, architect and painter. He is counted alongside Lucian Bernhard, Ernst German-Dryden, Hans Rudi Erdt and Julius Klinger as one of the most prominent, and an influential representatives of the art of advertising. After studying in Munich and Dresden, and study tours to London and Paris he settled down in Munich as an architect. From 1904 Hohlwein regularly presented prints, watercolors and tempera paintings in the Munich Glass Palace. His signature style is easily recognisable and it varied little over his 40 year career. The drawing was perfect, his figures full of touches of color and a play of light and shade that brings them out of their background and gives them substance. He is said to have been inspired by the work of the British duo the Beggarstaffs who virtually created the modern poster, with clear outlines and large areas of flat colour.