Julius Klinger (1876-1942) was an Austrian painter, draftsman, illustrator, commercial graphic artist, typographer and writer. In 1895, he found his first employment with the Vienna fashion magazine Wiener Mode. Here he became acquainted with Koloman Moser, who would later be his teacher. In 1897 he relocated to Berlin, where he worked extensively as a commercial graphic artist until 1915. Together with the printing house Hollerbaum und Schmidt, he developed a new style of functional poster design that soon gained him international reputation. Beginning in 1918, Klinger designed a comprehensive and noted campaign promoting the “Tabu” company’s cigarette rolling paper, that was advertised all over Vienna in 1918/19. Klinger devised a promotional strategy, spanning from small newspaper ads to huge billboards.