Armin Hofmann
Posted on 20/10/10.
In 1948 Emil Ruder met the artist and printer Armin Hofmann. Ruder and Hoffman began a long period of collaboration and by the mid1950s their teaching achieved an international reputation. With Ruder he was an influential educator at the Basel School of Design and in 1965 wrote the Graphic Design Manual, a popular textbook in the field. Like Ruder, Hofmann is well known for his black and white posters which emphasised economical use of colour and fonts, in reaction to what they regarded as the “trivialisation of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art.
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Emil Ruder
Posted on 20/10/10.
Emil Ruder (1914–1970), was a Swiss typographer and graphic designer, who with Armin Hofmann helped to found the Schule für Gestaltung Basel (Basel School of Design) and the graphic style known as the Swiss Style. In 1967 he published a basic grammar of typography in German, English and French.The book Typography helped spread and propagate the Swiss Style, and became a basic text for graphic design and typography programs in Europe and North America. The style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts, as seen in these two classic posters.
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Sharing and enjoying Picture Books
Posted on 18/10/10.
The latest Booktrust booklet that we’ve been working on came in on Friday afternoon; this time we worked with the illustrator Martin Brown (Horrible Histories) to create a 10 page concertina leaflet about the importance of picture books.
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Ronald King
Posted on 16/09/10.
Great to see more inventive type and paper work from Ronald King in this second version of a cut and creased alphabet poster he originally designed in 1983. The letters have been cut onto 190lb rag-made Waterford paper at King’s Circle Press, London.
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Fashion’s Night Out
Posted on 13/09/10.
As a destination for world class fashion, the Miami Design District has no equal. Christian Louboutin, Maison Martin Margiela, Marni, Duncan Quinn, Y-3, tomas maier, Marimekko… the list goes on and on. This Friday the biggest fashion party in history–Fashion’s Night Out–came to the Miami Design District and the evening was a roaring success. We worked closely with the MDD on the art direction for the event and supplied them with a cohesive graphic toolkit to roll out promotional material. We directed a shoot of items available on the night which included a garment tag that was the theme for the event. This tag was then used for web blasts and printed big to hang in store windows to show they were participating.
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60 seconds after you snap
Posted on 26/07/10.
Imagine the magic when the Polaroid Land camera first came out back in 1948; the technology is still something of a marvel today. “See this new miracle of photography in action today – and you’ll want a camera to enjoy for years to come.”
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Our new studio books
Posted on 06/07/10.
We have just got our new studio books hot off the press! Both of the 24 page sewn booklets are printed two colour on 25% cotton white uncoated stock. The first–All About Us–uses mixtures of Yellow and Magenta to create a different colour for every spread. The second–The Importance of Professional Design–uses Yellow and Cyan to create a gradient of greens. A die-cut tabbing system is used to make it quick and easy for readers to find the information they are looking for. For more info or a copy feel free to get in touch.
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