New branding project
Posted on 16/02/11.
Buenos Aires based Rudi B. Sazunic has been trading vintage 78 records since 1957 and has the largest collection in South America. His name is well known internationally. Rudi came to us looking for a new brand that would not only reflect his unrivalled experience and professional service, but also that would reflect the visual style associated with his area of expertise; records from the 1930s. We were provided with a selection of records typical of his collection and an old Victrola gramophone to play them on to get into the spirit of the period. We based the logo on record label designs combined with the shape of the gramophone needle both of which are instantly recognisable by Rudi’s audience. There is also a subtle hint of a magnifying glass in the logo which suggests the ability to search the collection (which is of course possible on the new online store we also designed). The logotype and strap line are written in two variations of a condensed font which is a reworking of the original designed by Adolf Behrmann for the Berthold type foundry in 1928. The font is ideal for projecting the look and mood of the 1930s. The branding is clean and modern but gives a hint of the romance associated with vintage records.
Link: http://www.seventyeights.com/
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New mailer
Posted on 26/01/11.
Our new mailer is back from the press and ready to go in the mail. This is a two colour print on cream uncoated stock with die cuts and scores used to create various structures from the two dimensional plane.
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New poster book for Dorsch Gallery
Posted on 02/12/10.
Following on from the poster/booklet we did earlier in the year for Dorsch Gallery, this new print for the exhibition Orchestrated Gestures uses the same format and die, but is printed full colour on white stock. The exhibition runs until Saturday, January 29, 2011.
Link: http://dorschgallery.com/exhibition/134/
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Richter Scale poster
Posted on 01/12/10.
We recently finished this poster for the new exhibition Richter Scale at Bernice Steinbaum Gallery. A folded mailer edition included press release written by Pulitzer Prize winning Art Critic for the New York Times Holland Cotter on the reverse. A second run was printed one side on heavy stock. The show runs until December 30.
Link: http://bernicesteinbaumgallery.com/current.html
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Design Box Invitation
Posted on 30/11/10.
We just got our first project for Design Box back from the printer. This invitation is a 16x12” poster printed on uncoated natural stock with two special inks, gold and fluorescent pink.
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Ludwig Hohlwein
Posted on 01/11/10.
Ludwig Hohlwein (1874 -1949) was a poster artist, graphic designer, architect and painter. He is counted alongside Lucian Bernhard, Ernst German-Dryden, Hans Rudi Erdt and Julius Klinger as one of the most prominent, and an influential representatives of the art of advertising. After studying in Munich and Dresden, and study tours to London and Paris he settled down in Munich as an architect. From 1904 Hohlwein regularly presented prints, watercolors and tempera paintings in the Munich Glass Palace. His signature style is easily recognisable and it varied little over his 40 year career. The drawing was perfect, his figures full of touches of color and a play of light and shade that brings them out of their background and gives them substance. He is said to have been inspired by the work of the British duo the Beggarstaffs who virtually created the modern poster, with clear outlines and large areas of flat colour.
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Armando Milani
Posted on 26/10/10.
Born in Milan 1940, Italian graphic designer Armando Milani studied with Albe Steiner at the Società Umanitaria. In 1970 he founded Milani Design studio with his younger brother Maurizio, and in 1977 moved to New York where, after a collaboration for two years with Massimo Vignelli he opened his own studio. He specialises in logos and branding but is best known for his simple but powerful poster designs.
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