New MIT logo has 40,000 permutations
Posted on 11/03/11.
The idea of this new dynamic identity is that the logo has three intersecting spotlights that can be organized in any of 40,000 logo shapes and 12 color combinations using a custom algorithm. That’s enough to supply each and every staff member at the Labs with their very own logo for the next 25 years. This concept combines personal branding with organizational branding and despite the unique nature of each logo, they are all clearly related. Logo design is being taken to a new level, and these dynamic identities are becoming more commonplace as we have also seen recently with the logos for the City of Melbourne and Ukrainian fashion store Eskimo.
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Right first time, the CBS eye
Posted on 07/03/11.
Starbuck’s new face is one of a host of logos that have been simplified and made more graphic over time. NBC altered the appearance of their iconic peacock numerous times since its launch in 1956, and the AT&T bell was gradually simplified over a period of 80 years before it was dropped by the network in 1984. But some companies get it right first time, as is the case with the CBS eye which remains virtually unchanged since its debut 60 years ago. The icon was designed by William Golden (1911-1959) who is considered to be one of the pioneers of American graphic design. He gained a reputation of excellence by always striving for a perfect, simple solution to the problem at hand, producing an original and distinguished design to convey the message.
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No text on new Starbucks logo
Posted on 07/03/11.
An interesting article in this week’s Time Magazine reveals the real reason there is no text on the new Starbucks logo. “The company says removing its angular text from the logo allows for more flexibility overall… [and] it will have an added benefit as Starbucks begins to expand in Asia. Starbucks looks to triple the number of its stores in China by 2015.” Since 1971 the logo has changed 4 times and has now reached the point that most companies aspire to, it is recognisable without text.
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New branding project
Posted on 16/02/11.
Buenos Aires based Rudi B. Sazunic has been trading vintage 78 records since 1957 and has the largest collection in South America. His name is well known internationally. Rudi came to us looking for a new brand that would not only reflect his unrivalled experience and professional service, but also that would reflect the visual style associated with his area of expertise; records from the 1930s. We were provided with a selection of records typical of his collection and an old Victrola gramophone to play them on to get into the spirit of the period. We based the logo on record label designs combined with the shape of the gramophone needle both of which are instantly recognisable by Rudi’s audience. There is also a subtle hint of a magnifying glass in the logo which suggests the ability to search the collection (which is of course possible on the new online store we also designed). The logotype and strap line are written in two variations of a condensed font which is a reworking of the original designed by Adolf Behrmann for the Berthold type foundry in 1928. The font is ideal for projecting the look and mood of the 1930s. The branding is clean and modern but gives a hint of the romance associated with vintage records.
Link: http://www.seventyeights.com/
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