Bob Noorda †
Bob Noorda, an internationally known Dutch-born graphic designer helped introduce a Modernist look to brands and advertising in the 50s and 60s. In 1965, he and fellow Milan-based designer Massimo Vignelli were among the seven founders of Unimark International, an American design firm with offices around the world, including Chicago and Milan. Noorda is best known in the United States for his work with New York’s Metropolitan Transit Authority. As city branding goes we think this is up there with Milton Glaser’s I Heart NY, and how lucky for NYC to have two great graphic icons. Sadly Noorda died on Jan. 11 in Milan, his adopted city. He was 82. We took this photo on our last trip to a snowy NYC.