Armin Hofmann
In 1948 Emil Ruder met the artist and printer Armin Hofmann. Ruder and Hoffman began a long period of collaboration and by the mid1950s their teaching achieved an international reputation. With Ruder he was an influential educator at the Basel School of Design and in 1965 wrote the Graphic Design Manual, a popular textbook in the field. Like Ruder, Hofmann is well known for his black and white posters which emphasised economical use of colour and fonts, in reaction to what they regarded as the “trivialisation of colour.” His posters have been widely exhibited as works of art in major galleries, such as the New York Museum of Modern Art.